Garage Week event key visual – Bradesco

image showing a big red garage door, with Garage Week Segurança e Tecnologia written on the top center. The title is glowing like neon and the week is blinking.
Garage Week key visual

Garage Week was a key visual developed by me and Junior Simião.

We had to make a key visual that was a homage to the start of most big tech companies, the garage.

But, our garage had to be different, because it’s an event being held in a big space. So, we got an image that resembled a more industrial setting, and brought the idea of creating the logo with a mix of neon and ASCII drawing.

two vertical gradients, one on the left showing red to black, one on the right showing red to blue
Three examples of ASCII art, "Oldskool" style, "Newskool" style and "Block" style
left showing R2D2 ascii art and a photo of R2D2 on the right
A photography of the garage where Apple Computers began
photo of the garage where HP began
photo from Liam Wong with a big pink neon sign in Chinese, a person putting on their hoodie and a blue detail on a door

Using ASCII as base, we sought ways to make it really shine, since technology is generally associated with lights and futurism. So we made it look like neon!

Below are some of the promotional images we created for the event

garage week t-shirt mockup. has the garage week logo on the front and bradesco/unibrad on the sleeves

and here are some pictures taken from the event!

a girl with her knees on the ground and her arms open showing the banner behind her that has a black background and the Garage Week Segurança e Tecnologia logo written in a gradient from blue to red
photo showing the garage week logo being projected on two walls, some metallic structure holding the projector, four chairs near the walls for the speaker and chairs for the audience
a backlight on the event floor. the logo is glowing white

Thank you for taking a look!