Viva Prime Delas

Colored logo with white background

Viva Prime is a benefits membership for Bradesco Prime customers, which is tailored for the luxury market. They wanted to create exclusive offers tailored for women. Our team was tasked with the key visual, and to make it pop out as something different in the communication system.

E-mail with Programa Viva Prime and delas logos on the top, a big yoga pass written in thin letters, a woman in a yoga pose is just up of a rectangle with a mock text. Then comes two more phrases outside the box and the Bradesco Prime signature. The background has a gradient that goes from a dark blue to an almost neon purple.
Example e-mail
Colored logo with white background
White logo with colored background
Example of in-app application

Our client requested selecting colors primarily from their palette, which consists mostly of shades of blue. They also expressed a preference for avoiding the use of pink to prevent any visual stereotypes.

This is the second option I made for them

Example e-mail
Example of in-app application